Brand Finance: Sacombank ranks among the top 22 most valuable brands in Vietnam

The ranking was revealed at the Vietnam Global Brand Summit, co-organized by Brand Finance and Vietnam Brand Purpose, on the morning of 11/10/2024, in HCMC. According to Brand Finance, despite continued market challenges and weakened domestic demand, the Vietnamese banking sector experienced good growth, with 17/20 banks on the list reporting an increase in brand value. Compared to 2023, the brand value of all 20 banks in the Top 100 increased by 10%, reaching a total of USD 13.8 billion.

Sacombank’s brand value grew by over 20%, reaching USD 473 million. Its Brand Rating was classified as AA+, and its Brand Strength Index (BSI) scored 77.31 points. As a result, Sacombank ranked in the Top 22 Most Valuable Brands in Vietnam for 2024 and the Top 9 Most Valuable Banking Brands in Vietnam for 2024. 

Commenting on Brand Finance's ranking, Mr. Ha Van Trung, Deputy CEO of Sacombank, said: “Our continued progress in the Brand Finance rankings is a well-deserved recognition of not only our brand value but also our growth potential and the trust our customers have in Sacombank. 

Sacombank’s brand value and strength will continue to see strong advancements following our restructuring journey. Sacombank will fully innovate, increase investment in technology and products, and improve service quality to offer superior value to our customers, partners, and shareholders, bringing us closer to becoming Vietnam’s leading modern, multifunctional retail bank.” 

Earlier, in March 2024, Sacombank was also ranked 322nd among the world’s top 500 most valuable banks by Brand Finance, a leap of 100 places compared to 2020, the first year Sacombank appeared in the ranking. These key rankings are not only a testament to Sacombank’s development but also proof of the bank’s outstanding potential and competitive ability both domestically and internationally.