Sacombank drives digital transformation, fueling new growth momentum for HCMC

Mr. Tran Thai Binh (far right) – Director of Sacombank’s Digital Banking Division, introduces digital products to Mr. Nguyen Manh Cuong - Deputy Chief of Staff, Ministry of Science and Technology - Southern Office Director; Mr. Nguyen Ngoc Hoa - Chairman of Ho Chi Minh City Business Association (HUBA); Ms. Vo Thi Trung Trinh - Director of Ho Chi Minh City Digital Transformation Center (from left to right).

At this year's event, Sacombank showcased the achievements and innovative digital banking products, offering attendees hands-on experiences with various digital financial services, including: opening a payment account in just five seconds via EKYC technology on the Sacombank Pay app; Tap to Phone - NFC technology for secure, contactless payments via mobile; and a comprehensive digital banking ecosystem with essential products for businesses, such as account services, payroll solutions, corporate cards, and e-banking.

Many customers attend Sacombank's technology exhibition booth.

With a forward-looking approach to technology and a mission to pioneer digital transformation across sectors, Sacombank has made significant investments in technology to promote comprehensive digitization, aligning with the National Strategy for Digital and Socio-Economic Development. Sacombank’s digital transformation strategy is built on five key pillars:

1. Infrastructure digitization: Expanding new Data Center (June 2023) with a 60-rack capacity, meeting Uptime Tier III standards. It has also implemented Information Technology Service Management processes and integrated DevSecOps into its software development.
2. Process digitization and automation: Leveraging AI in customer care for rapid, accurate, and natural responses, and digitizing business processes through the ePortal system, developing automated processing models like the credit scoring management/approval model (RLOS) to streamline credit assessments and quickly meet customer loan demands.
3. Digital data management: Introducing biometric verification and digital signatures for secure, convenient online transactions.
4. Diverse digital financial solutions: Complete the Omnichannel banking project to optimize customer interaction channels, delivering a unique experience. Additionally, continuously diversify product and service usage methods, such as: enabling customers to open payment/credit cards or payment accounts and create consumer loan profiles directly on the Sacombank Pay app; supporting QR payments and contactless payments; launching STM machines, and moving towards fully automated Digital Transaction Points that operate 24/7…
5. Promoting digital financial experiences: Sacombank actively encourages customer engagement with digital products through promotions, such as a chance to win a Vinfast car by saving through Sacombank Pay or cashback for automatic bill payment services to encourage customers to try and ultimately adopt digital products and services for the long term.

“We understand that digital transformation is not only a task but also an opportunity to create new digital experiences, enhancing customer service. The National Digital Transformation Day event allows us to reaffirm our commitment to sustainable growth, adding value for customers and promoting the country’s development,” shared Mr. Tran Thai Binh, Director of Sacombank’s Digital Banking Division.

Customers receive gifts after experiencing Sacombank’s digital products and services.

Currently, Sacombank serves nearly 19 million individual and business customers, with 67% engaged on digital platforms. Digital transactions have surged nearly sixfold since 2018, reaching 508 million transactions in 2023.

These strong digital transformation achievements have also garnered Sacombank prestigious awards, such as “Most Innovative Retail Bank in Vietnam 2024” and “Most Innovative Digital Bank in Vietnam 2024” from International Business Magazine (IBM); "Outstanding Digital Bank" awarded by the International Data Group (IDG), in cooperation with the Vietnam Banks Association (VNBA) and local authorities; “Top 100 Innovative and Effective Products & Services of 2024” from the Investment Newspaper in collaboration with Viet Research; and the Sao Khue Award 2024 for Multichannel Payment Solutions for Businesses, with a 5-star rating in the Digital Banking sector.