Learn finance, hunt for huge rewards with Sacombank’s “S Challenge”

Inspired by the growth journey of the young generation in the digital era, S Challenge applies a gamification model - transforming learning content and financial experiences into a game - helping players absorb knowledge in a lively, engaging, and easy-to-understand manner.

Upon joining the game, players take on the role of a student exploring a “financial map” consisting of five buildings: S-Terminal, S-Lab, S-Hall, S-Center, and S-Mart. Each building corresponds to different activities such as answering challenge questions on finance, life skills, and social knowledge; experiencing in-app transactions; participating in minigames; or joining golden-hour events. Every activity allows players to accumulate “Smart Points” and “S Coins” to level up, unlock titles, and redeem attractive rewards including cash, vouchers, and gifts, with a total prize pool of up to VND 3 billion.

More than just entertainment, S Challenge is designed as an engaging “financial classroom,” where students gain practical knowledge about spending, saving, digital payments, personal financial management, and trending topics such as green finance, sustainable consumption, and the application of AI in digital banking. This initiative marks the latest step in Sacombank’s 34-year journey of empowering younger generations, helping them build solid financial foundations and prepare for the future.

A Sacombank representative shared: “We want to introduce a truly accessible and relatable way of learning finance - not through textbooks, but through vivid real-life experiences where every young person can explore, practice, and be rewarded accordingly.”

The launch of S Challenge is also part of the broader “Green Force – Swift Course” program, implemented by Sacombank in collaboration with the Ho Chi Minh Communist Youth Union Central Committee and the Vietnam Students’ Association. The initiative aims to develop a dynamic, knowledgeable, and responsible generation of young people through activities that connect education, technology, and digital finance.

With S Challenge, Sacombank continues to affirm its pioneering role in leveraging technology to promote financial literacy, creating a meaningful bridge between the Bank and the youth - the very generation shaping the future of Vietnam’s digital economy.