Footballer Nguyễn Đình Bắc officially becomes SACOMBANK Brand Ambassador

The selection of Nguyễn Đình Bắc – one of the most talented and promising young players in Vietnamese football - reflects SACOMBANK’s strategy to refresh its brand image, emphasizing dynamism, resilience, and the ambition to reach greater heights.

Nguyễn Đình Bắc has achieved numerous impressive milestones, making his mark at both regional and continental levels. In 2025, he emerged as one of the most outstanding players in Vietnamese football, surpassing many seasoned athletes to win the Vietnam Silver Ball award at just 21 years old.

Notably, at the 2026 AFC U23 Asian Cup Finals, the forward born in 2004 made history by becoming the first Vietnamese player to win the “Top Scorer” title at the U23 Asian level. This achievement highlights his technical excellence, competitive spirit, and ability to perform on major stages, contributing to elevating the position of Vietnamese football on the continental map.

With consistent performance and a professional image, Nguyễn Đình Bắc represents a dynamic young generation unafraid of challenges. These qualities strongly align with SACOMBANK’s core values. In his role as Brand Ambassador, he will accompany the Bank in communication campaigns and community initiatives, helping to promote the image of a modern, dynamic financial institution with a strong sense of social responsibility.

Speaking at the ceremony, Nguyễn Đình Bắc shared:
“When being trusted and selected by SACOMBANK, I truly feel a strong resonance. It represents the spirit of striving every day, continuously improving, and pursuing sustainable values. To me, SACOMBANK is not only a leading bank but also a symbol of perseverance, dynamism, and adaptability – qualities that every footballer must embrace. As Brand Ambassador, I hope to work alongside SACOMBANK to spread positive messages about a healthy lifestyle, the will to rise, and belief in the value of effort, especially among young people pursuing their dreams.”

Nguyễn Đình Bắc also announced that he will donate a portion of his Brand Ambassador contract value to support charitable activities, inspiring a positive and meaningful way of living within the community.

Over more than 34 years of development, SACOMBANK has consistently pursued a strategy of efficient and sustainable growth, continuously expanding its scale while enhancing the quality of its products and services. The Bank currently operates a network of more than 540 transaction points across Vietnam and the Indochina region, serving millions of individual and corporate customers. Its reputation is reinforced by numerous prestigious domestic and international awards, including being recognized as one of Vietnam’s “Strong Brands” for 14 consecutive years by Vietnam Economic Times and being listed among Brand Finance’s “Top 100 Most Valuable Brands in Vietnam 2024.”

Beyond business activities, SACOMBANK actively implements community programs such as the “Eradication of temporary and dilapidated houses” initiative launched by the Prime Minister. The Bank has partnered with localities including Bạc Liêu, Bắc Ninh, Thái Nguyên, Khánh Hòa, and Lâm Đồng to build thousands of houses for underprivileged households and policy families, contributing to improved living standards and demonstrating strong corporate social responsibility.

Furthermore, SACOMBANK continues to strengthen its approachable and dynamic brand image through partnerships with major sports programs, particularly football. In 2025, the Bank became a co-sponsor of Ho Chi Minh City Police Football Club in the V-League 2025–2026, contributing to the development of a professional sporting environment. SACOMBANK also maintains long-term support for school football, recognizing it as a vital foundation for fostering both physical and mental development among younger generations.