When banks change the way they partner with customers

For many people, a bank account once served a very simple purpose: receiving salaries, making transfers, paying for purchases or keeping idle funds. However, as financial needs become increasingly diverse, customers are beginning to ask a new question: If money is already kept in a bank, why can’t it generate more value?

Customer making a transaction at SACOMBANK Minh Khai Branch

In practice, financial products are often still developed to address individual customer needs. Customers looking to save can choose a deposit product, those looking to buy a home can access a mortgage package, while those looking to make payments can use a credit card. Each product is designed with its own features, preferential policies and customer care programs.

For customers, however, financial needs do not occur in isolation. A person may receive their salary through a bank account, maintain idle funds as a reserve, take out a home loan, use a credit card or purchase insurance – all as interconnected and complementary parts of the same financial journey. This is essentially a financial cycle embedded in modern life.

This is why many banks are shifting from a product-by-product approach toward customer-centric financial solution packages. Instead of allowing each product to exist as a separate “piece,” banks are proactively connecting them into an ecosystem, enabling customers to access multiple benefits and services through a single ongoing financial relationship.

Expanding value from every financial relationship

Following this trend, SACOMBANK has introduced a trio of financial combos – Dai Loi, Dai Loc and Dai Cat – designed around three of the most common financial relationships between customers and banks: maintaining funds in an account, receiving a salary through an account and using borrowed capital.

For customers who maintain an average payment account balance of at least VND 25 million over the past three months, Dai Loi Combo turns the funds held in their account into an additional source of value. In addition to earning an extra deposit interest rate of up to 0.15% per year, customers can access preferential interest rates on home loans, auto loans and consumer loans, while also receiving additional benefits on credit cards, insurance, foreign currency services and loyalty programs.

For customers who choose SACOMBANK as their salary bank, a salary account is no longer simply a place to receive monthly income of VND 25 million or more. Building on the stability of their cash flow, Dai Loc Combo provides customers with a broader range of financial benefits, including preferential salary-based unsecured loans, additional deposit interest rates, as well as benefits related to cards, insurance and foreign currency services.

Details of the benefits available under the Dai Loi, Dai Loc and Dai Cat financial packages

Meanwhile, Dai Cat Combo expands benefits for customers who already have a loan with SACOMBANK. If their average account balance over the past three months is at least 5% of their outstanding loan balance, customers can enjoy additional benefits on deposits, credit cards, insurance, foreign currency services and reward points, making their financial journey more comprehensive.

A common feature of all three combos is that customers only need to meet one core eligibility condition aligned with their financial profile to access multiple benefits within the same ecosystem, rather than participating in separate programs for individual products.

When loyalty itself becomes a value

As financial products and services become increasingly diverse and differences in interest rates and promotional benefits among banks gradually narrow, competitive advantage no longer comes solely from product portfolios or promotional programs. Customers increasingly value a convenient, seamless financial experience and the ability to gain greater value throughout their relationship with their bank.

This is also the direction SACOMBANK is pursuing through its Dai Loi, Dai Loc and Dai Cat combo offerings. Rather than designing separate promotional programs for individual products, the Bank proactively integrates additional value into customers’ everyday financial transactions.

This approach reflects a broader shift from a product-by-product mindset toward building a customer-centric financial ecosystem, where every touchpoint can open up additional value. When a financial relationship is no longer limited to a single transaction but becomes a foundation for customers to access greater benefits throughout their financial journey, their relationship with the bank can also grow stronger in a more sustainable and long-term way.