SACOMBANK officially launches SAMI digital assistant on the SACOMBANK PAY app

This launch marks a significant step forward in SACOMBANK’s digital transformation journey, aimed at delivering faster, more convenient, secure, and highly personalized financial experiences for customers in the digital era.

SAMI offers a range of practical benefits, including:

1. 24/7 support, anytime and anywhere: Customers can easily access information on accounts, transactions, cards, loans, bill payments, and more through natural, conversational interactions – without being limited by business hours.

2. Friendly and intuitive communication: SAMI understands everyday language and delivers quick, easy-to-understand responses to customer queries.

3. Seamless connection to the Contact Center – no dialing required:

· Independent of mobile SIM cards, with no need to dial traditional hotline or international numbers.

·  No call charges and no geographical limitations, whether customers are in Vietnam or abroad.

· With just a few taps, SAMI instantly connects customers to a SACOMBANK contact center representative.

4. Fast and secure biometric login: Authentication via fingerprint or facial recognition helps streamline access and reduce processing time.

Previously, SACOMBANK was among the pioneers in applying AI to its hotline (1800 5858 88), enabling customers to interact using natural voice commands without pressing keys. The introduction of SAMI on SACOMBANK PAY further reinforces the Bank’s commitment to building a smart digital banking ecosystem centered around customers.

With SAMI, SACOMBANK continues to bring banking closer to customers – always ready to assist at the right moment and tailored to every financial need throughout each customer’s journey.